Datasquirt and Consilium Software sign strategic sales and marketing agreement

Released on: July 7, 2008, 12:13 am

Press Release Author: Rohit Srivastava

Industry: Software

Press Release Summary: Datasquirt (ASX:DSQ), a leader in multiple channel contact
centre solutions, and Consilium Software, a unified communications software company
specializing in solutions for enterprises and contact centers, today announced a
strategic partnership.

Press Release Body: Datasquirt and Consilium Software sign
strategic sales and marketing agreement

Delhi, India - July 7th, 2008.

Datasquirt (ASX:DSQ), a leader in multiple channel contact centre solutions, and
Consilium Software, a unified communications software company specializing in
solutions for enterprises and contact centers, today announced a strategic
partnership.

Under the terms of the partnership agreement Consilium will provide sales,
implementation, support and training services for CONTACTT throughout Asia Pacific,
India and the Middle East..

Pramod Ratwani, founder & CEO of Consilium Software, said Datasquirt's multiple
channel software CONTACTT was a good fit with Consilium's solutions for contact
centres.

"Datasquirt's offering complements existing voice-based solutions by integrating SMS
text messages, email, web chat and faxes into contact centre workflows. This
provides new ways for contact centres to provide new customer services or improve
existing services," Pramod Ratwani said.

The ability to integrate text messaging was particularly important, he said. Recent
surveys showed that more than 60% of Generation Y (born between 1980 - 1996) and
more than 30% of Generation X (born between 1965 - 1979) used SMS text messaging.

"Datasquirt's CONTACTT is available via the SaaS (Software as a Service) model and
that means contact centers can quickly and easily introduce text messaging to
increase cost-effectiveness, accelerate service and increase customer response
rates," Pramod Ratwani said.

Datasquirt's CEO Aaron Ridgway said the Consilium partnership added an important and
highly complementary new marketing channel for CONTACTT

"One of our key development strategies is to grow our business internationally
through both direct presence and partnerships with other leading organisations,"
Ridgway said. "Consilium has a strong presence in the market and we see great
potential partnering with them to provide leading service organisations in the
region with the tools to improve efficiency and increase customer accessibility, at
a time of high market growth for the international contact centre industry."



About Consilium Software
Consilium Software is the Unified Communications software company which is Enabling
Unified SuccessT in enterprises and contact centers - with solutions that combine
industry-leading products from technology partners, innovative software applications
and unmatched services expertise. Powered by communications convergence,
collaboration and customer interaction optimization software, Consilium's solutions
enable companies to improve communication flows, transform business processes and
increase business efficiency. Consilium uniquely helps clients get business results
fast by focusing on their requirements first, creating
solutions using the best and most appropriate technologies, and providing the finest
technical services. Headquartered in Singapore, in the heart of the Asia Pacific
region, Consilium has additional headquarters and a significant presence in India.
For more information, visit www.consiliuminc.com

About Datasquirt
Listed on the Australian Stock Exchange in September 2007, Datasquirt is a leader in
multiple channel contact management for call centers. Datasquirt\'s customers include
Fonterra, the world\'s leading dairy exporter, Coca Cola Amatil and Amway.
Datasquirt\'s software solution, CONTACT, adds text messaging, email, web chat and
efax capability to existing call centre environments and enhances traditional voice
communication. CONTACT enables service operators to maintain communication in a
non-voice channel, or switch between non-voice channels (for example text and
email), to increase productivity and enhance the customer experience. Designed to
sit alongside existing voice management systems, CONTACT is a simple to operate,
web-based application that fits the emerging \'software as a service\' business model.
For more information visit: www.datasquirt.com


Consilium Software media contact
Rohit Srivastava
Vice President - Operations & Marketing
Phone: +91-11-4650-8902
Email: Rohit@consiliuminc.com

Datasquirt media contact
Released by Sayle Noble & Associates on behalf of Datasquirt. For more information
please contact Tony Noble on +64 9 3078450, or email noble@noble.co.nz



Web Site: http://www.consiliuminc.com

Contact Details: Consilium Software Pvt. Ltd
806, Bhandari House
91, Nehru Place
New Delhi - 110019
Phone: +91-11-4650-8902
Fax: +91-11-4650-8903

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